![]() ![]() Logos or the appeal to logic, means to convince an audience by use of logic or reason. Pathos can be developed by using meaningful language, emotional tone, emotion evoking examples, stories of emotional events, and implied meanings. ![]() Another use of pathos would be to inspire anger from an audience, perhaps in order to prompt action. Pathos is the Greek word for both “suffering” and “experience.” The words empathy and pathetic are derived from pathos. A common use of pathos would be to draw pity from an audience. Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions.Īuthors use pathos to invoke sympathy from an audience to make the audience feel what what the author wants them to feel. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words.Įthos or the ethical appeal, means to convince an audience of the author’s credibility or character.Īn author would use ethos to show to his audience that he is a credible source and is worth listening to. Ethos is the Greek word for “character.” The word “ethic” is derived from ethos.Įthos can be developed by choosing language that is appropriate for the audience and topic (this also means choosing the proper level of vocabulary), making yourself sound fair or unbiased, introducing your expertise, accomplishments or pedigree, and by using correct grammar and syntax.ĭuring public speaking events, typically a speaker will have at least some of his pedigree and accomplishments listed upon introduction by a master of ceremony. All of them work together to persuade you to do something, whether that's to buy something, do something, or feel something.Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. A car advertisement may point out the safety record of its vehicle ( logos), mention how long its brand has been around and its reputation ( ethos), as well as have humor to help persuade you to buy the car ( pathos). A team of scientists is more likely to be persuaded by studies, research, and logical thinking, so it may be better to use logos. A prestigious university may be more likely to be persuaded by your character and credibility as a person, meaning it may be better to use ethos. And, like your grandmother, your family may be more likely to be swayed by emotions, using pathos.Īdvertisements, academic papers, and even tweets may use these three appeals. However, some may be more appropriate for one audience over another. No one type is better than the other usually the most effective arguments - the ones most likely to persuade someone of something - use all three. ![]() ![]() In formal rhetoric, this is called ethos, logos, and pathos. You just used three methods of persuasion: appealing to your own character, appealing to logic, and appealing to emotions. You approach three people: your dad, your mom, and your grandma.įor your dad, you point out that you have been a very good student this year, you have done all of your chores, and you are a very responsible youngster who deserves to have a new video game.įor your mom, you argue that video games improve hand-eye coordination and studies have shown that video games improve problem-solving ability and critical thinking.įor your grandmother, you point out that you are very cute and her favorite grandchild, and that you love her very much. Let's imagine you're ten years old and you really want a new video game for your birthday. A rhetorical appeal is the formal way of talking about how you use different methods to persuade someone. ![]()
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