Montserrat has gained popularity as a free alternative to other similar sans-serif fonts, such as Gotham or Avenir. This case is the opposite from common typography, characters go from the streets to the computer, it is like digitizing something completely analogical." Signs such as the one above the Gaumont Cinema near the Congressional Plaza helped inspire the creation of the Montserrat typeface. Ulanovsky also stated that "this can be a lifelong project, because letterforms are continuously being discovered in urban situations. Eventually, it became the fourth most popular font on the platform, gathering over 1.8 trillion views as of December 2021. The typeface was published in Google Fonts the same year. The old typographies and canopies are irretrievable when they are replaced.įor its financing, the project was launched in the Kickstarter website in 2011, and was crowdfunded by anonymous backers. Each selected example produces its own variants in length, width and height proportions, each adding to the Montserrat family. To draw the letters, I rely on examples of lettering in the urban space. Īs urban development changes this place, it will never return to its original form and loses forever the designs that are so special and unique. ĭuring the course of her studies, she realised that these letterforms were not as common as they once had been, so she felt compelled to "rescue the beauty of urban typography" through a new font under a free and open source license. She gathered inspiration from the 1920-1950s lettering on street signs, posters, painted windows, and cafe canopies in the homonymous neighborhood. Ulanovsky began the project in 2010 while she was studying for a master's degree at the Faculty of Architecture, Design and Urbanism (FADU), University of Buenos Aires.
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